Integrated Marketing Communications (IMC) can be defined as the process used to integrate the elements of marketing communications. An integrated approach to marketing communications coordinates all channels, shares the same strategy, and guarantees comprehensive business goals and corporate value.
Integrated Marketing Communications (IMC) is a strategy that shifts marketing departments from different features to a connected approach. IMC captures a variety of marketing materials and channels, from digital to social media, PR to direct mail, and puts them together in one credible message.
Integrated marketing allows brands to have a unified voice across all consumer touchpoints. IMC builds customer loyalty, brand awareness, reach, and trust. RocketDock specializes in integrating marketing strategies to help brands communicate effectively across all platforms.
Learn more about integrated marketing communications here: https://brainly.com/question/13013135
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