A firm using an undifferentiated target strategy is essentially adopts a mass-market philosophy, viewing the market as one big market with no individual segments.
It involves selecting potential customers that have been identified for a target market.
This people are the individual that a business wish to sell products or services..
Therefore, A firm using an undifferentiated target strategy is essentially adopts a mass-market philosophy, viewing the market as one big market with no individual segments.
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