Answer:
Market Research.
Explanation:
The collection and analysis of information aimed at understanding the behavior of consumers is called market research.
Market research can be defined as a management strategy that focuses on systematically acquiring informations about occasions, trends, events or patterns through surveys and analysis of information pertaining to the customers of a business firm or organisation. The informations acquired through market research is then used by the executive management and sales department in strategically planning the organisation's future and exploitation of available opportunities for the success of the organization.
