Answer:
To increase revenues.
Explanation:
The underlying reason that Nissan Motor Company, an organizational buyer, switched its advertising agency was to allow employees to become more involved in promotional aspects of the company and to increase revenues. Nissan Motors wanted to increase the sales with the help of new advertising agency which will help them in creating new, exciting and out of the boxes marketing campaigns over different communication mediums including TV, digital media, OOH (out of home), Print media and direct marketing etc.
