Answer:
Researching South American holiday destinations online.
Explanation:
As Carlton runs an adventure excursion company in South America and he'd like to increase the number of people booking his tours, researching South American holiday destinations online can lead potential customers to Carlton's company through Google Search ads. In this way, Carlton can have a better idea abut the trends and insights about his potential prospects which definitely will help him in attracting, targeting and getting them in a better and effective way, theretofore, he can increase the number of people booking his tours.
