Full question:
A consumer product for which buyers will not accept a substitute, for which purchasers do not compare alternatives, and that is purchased infrequently and with extra effort on the buyer's part is a ____ product.
A. luxury
B. business
C. Specialty
D. Shopping
E. Convenience
Answer:
A consumer product for which buyers will not accept a substitute, for which purchasers do not compare alternatives, and that is purchased infrequently and with extra effort on the buyer's part is a Specialty product.
Explanation:
A specialty product is a commodity that some customers will actively attempt to buy because of unprecedented features or adherence to a particular brand. Customers who endeavor specialty products know what they require and will consume time and attempt to take it.
Typically, these customers will not readily acquire replacement products. Some companies only market specialty products that promote other products in the market. Specialty products in this range are sold to request to consumers want to individualize what they previously have.