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Cookie monster, one of the characters on the children's tv show sesame street, has an intense urge to consume cookies, even when doing so is irrational and maladaptive. eating cookies gives cookie monster a great source of pleasure and satisfaction. freud would say that his behavior reflects the fact that cookie monster is ruled by his

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I believe the answer is: Id
In psychology, Id refers to the unconscious tendencies to fulfill/satisfy our personal urges/desires.
An individual's ID would operated because of the pursuit of something that would give certain level of pleasures for the individuals.