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Representatives from kraft spent several months with consumers in their kitchens, attempting to understand what they wanted in ready-to-serve meals prior to the launch of kraft deli creations. the observational approach kraft used is called __________ research. multiple choice secondary neuromarketing ethnographic experiential questionnaire

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The answer is "ethnographic".

Ethnography is the orderly investigation of individuals and societies. It is intended to investigate social marvels where the analyst watches society from the perspective of the subject of the study. Ethnographic research is an observational approach in which anthropologists and other prepare to find inconspicuous behavioral and passionate responses as shoppers experience items or administrations in their normal utilize condition, for example, in their auto, hotel, or for this situation, the kitchen.

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