In a market of high competition, for the same product, quality and almost same design and facilities, the only factor that can attract customers for your product is the difference in the price.
If there are two companies who sell same product, with same quality and performance, the only edge one company can take over another is the low price and high quality of customer services.
In this example, when a regional electric scooter manufacturer sells its scooter at a lower price than other two wheeler manufacturers within the same market, customer will definitely come for this scooter who has a lower price than other companies.
