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11-01-2018
Business

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Apex corporation surveys its consumers to determine how they view the similarities and dissimilarities among relevant product attributes for a set of competing brands. this is an example of:

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hisroyal1 hisroyal1

24-01-2018

The survey done by Apex Corporation on its consumers to find out how they view the similarities and dissimilarities among relevant product attributes for a set of competing brands is an example of PRODUCT POSITIONING RESEARCH. The main aim of a Product Positioning Research is to understand the position of a product or a brand in comparison to a competing product or brand.

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