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When the law office of dewey, cheatham, and howe received the case of legal paper it had ordered from an internet office supply retailer, the office manager was dismayed to find the paper was pink even though it was marked white. the office manager packed the paper and sent it back to the retailer who in turn sent it back to the vendor. this is an example of:?

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Kalahira
This is an example of reverse logistics. This takes in the entire shipping chain from the recipient of the parcel back to the original sender, and is just as important to customer relations as the original chain from the retailer through the customer. Having an easy reversal chain can make it much simpler to process customer requests for returns and exchanges with a minimum of downtime and resources expended.

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