According to everett rogers, the goal of the diffusion researcher and the marketer are to shorten the time lag between: question 8 options: the time that a product is made and the time that retailers place the product in inventory. the time that a budget is constructed and the time needed funds reach communication channels. the time that an investment is made and the time that a profit is turned. introduction of an idea or product and its widespread adoption. introduction of an idea or product and when revisions can be made.