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Highland green is a group of luxury hotels that caters exclusively to high-end customers who form a small part of the market. the hotel has incorporated all possible luxuries to satisfy these customers. the marketing approach employed by highland green best exemplifies:

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peterdaly
The marketing approach that highland green follows is to ensure its potential clients are showered with luxuries to attract and keep them as clients, taking into account their high-end appeal and so in this way they can satisfy their marketing objectives.

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