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During which stage of the process does the marketer lead the preliminary analysis and calculations for demand, cost, sales, and profitability? establishing the new-product strategy exploring opportunities the building of a prototype screening and concept testing developing a business analysis

Respuesta :

The correct answer is:  [E]:  "developing a business analysis" .
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Note:  In the question, refer to:
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        "[...does the marketer lead the PRELIMINARY ANALYSIS [and calculations for...." ... ] .
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This would occur after the the "new-product strategy" {choice [A] }  is established.  
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