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In 2004, coca-cola and pepsico spent a total of $75 million to launch mid-calorie sodas, c2 and pepsi edge, banking on the low-carb trend. carb-conscious consumers rejected the drinks en masse since one of their key tenets is avoiding refined sugar in any amount. the new brands grabbed a combined market share of less than 1 percent. coke's and pepsico's __________ would be responsible for determining that the product should be deleted from each of their product lines.

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development and production teams had to make a decision on what to do with these low-carb products. Because of the lackluster performance of these two products, a decision had to be made whether a change needed to be made or the products discontinued, entirely.

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