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Can you think of an advertisement for a product or a political campaign that uses your emotions to persuade you to believe something? Describe it and analyze how it works

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The gay marriage campaign in australia. the No campain tries to use parental emotions as a way to persuade viewers to side with them 
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The correct answer to this open question is the following.

I remember an advertising campaign of Pepsi, where they hired former San Francisco 49ers QB and Hall of Fame member, Joe Montana. Montana endorsed the soft drink meanwhile images of the Super Bowl were on the screen. They tried to connect the idea of drinking Pepsi and being a champion.

This advertisement tried to appeal to the emotions of consumers in two basic ways. Using Ethos and using Pathos. Ethos, because they appealed to the personality and credibility of a true winner such as Joe Montana. And Pathos because they appealed to the emotion of winning and be a champion.

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