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A reference group tend to give a peer pressure toward someone to agree with their generally accepted behavior.
In general, people have a tendency to feel that they belong to a group in order to strengthen their social status. This tendency lead to a mindset where they think that they have to bow down to most people's opinion in order to be accepted as one of their own
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A Reference Group influences individual behavior because they are considered authoritative figures and therefore have better opinions or judgment on such matters.

What is a Reference Group?

A reference group is a set of individuals that affect what we believe, the way we act and or the way we behave.

Examples of a reference group are a medical association.

A medical association may influence the purchase of a product by stating that the product is fit and proper for consumption or use.

See the link below for more about Reference Groups:

https://brainly.com/question/2993107

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