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Which one of the following ads is an example of the peripheral route to persuasion?

A. An ad for a cell phone service that emphasizes clear calls
B. An ad for toothpaste which stresses its ability to fight cavities
C. An ad for a restaurant that shows a happy couple dining
D. An ad for a car which points out the car's safety features

Respuesta :

i want to say its C. an ad for a restaurant that shows a happy couple dining.

mirrorkitten

A peripheral route to persuasion is a situation where the listeners to marketing message choose to agree with the message based on other cues besides the ideas or arguments presented in the message. Thus, intention to purchase is not caused by the use of the product, but by other cues incorporated in the advertisement.

Thus, an example of this is exhibited well in option (C) an ad for a restaurant that shows a happy couple dining.

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