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In functional terms, high wages would enable his representatives to buy his merchandise. In philosophical terms, he felt that consumerism could help bring world peace. Before Ford, vehicles were a costly interest. Steed and surreys were the workhorses in the domain of transportation and delivery.

Passage's vision was that this sort of assembling ought to be embraced by a wide range of merchandise with the goal that the accommodations of the time, for example, sewing machines, iceboxes, clothes washers, and the sky is the limit from there, could be in everybody's home. He believed that through this model, the world could be a more quiet place.

he didnt want them to join unions, and he wanted them to be able to buy ford products. (apex 2019)