Richard Nixon initiated a new era in American politics because of southern voters to the republican party.
The phrase "Southern Strategy" is often attributed to Nixon's political strategist Kevin Phillips. This strategy constituted a Republican Party electoral strategy to increase political support among white voters in the South by appealing to racism against African Americans.
Richard Milhous Nixon was an American politician who served as the 37th president of the United States from 1969 to 1974. Prior to that, he was the 36th vice president of the United States from 1953 to 1961, and prior to that as both a U.S. representative and senator from California. Nixon ended American involvement in the war in Vietnam in 1973.
