ReportKing ReportKing

10-05-2017
Business

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Business Bonus Question:
In the logo design of Baskin Robbins, what does the 31 stand for in the logo?
Thanks in advance for your help!

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Insanity Insanity

10-05-2017

The 31 stands for 31 different flavors. The pitch was for a customer could come in every day and get a different flavor for every day of the month.

Hope this helps!

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willragland2003 willragland2003

10-05-2017

The 31 stands for 31 degrees Fahrenheit, which is 1 degree below freezing temperature. Their smoothies and ice cream are frozen at this temperature

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