A total product offer is made up of all the factors consumers consider before making a purchasing decision.
Consumers are individuals or groups who do not actively engage in entrepreneurial or business operations but who intend to order or use acquired goods, services, or products primarily for personal, social, family, or household requirements. A person who buys products and services for personal consumption is most frequently referred to by the word. In his statement presented to the US Congress on March 15, 1962, President John F. Kennedy stated that "consumers, by definition, include us all." World Consumer Rights Day, presently observed on March 15, was founded on the principles of this speech. John Fitzgerald Kennedy spoke about how it is the duty of each government to assist in the exercise of the rights of the consumer.
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