Which of the following statements is true regarding the promotion mix?

A. Direct and digital marketing cannot be used to target individual consumers.
B. Advertising is a personal form of marketing communication.
C. The entire marketing mix must be coordinated for greatest impact.
D. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service.
E. Personal selling is not used to engage customers.

Question

12-12-2022
Business

contestada

Which of the following statements is true regarding the promotion mix?

A. Direct and digital marketing cannot be used to target individual consumers.
B. Advertising is a personal form of marketing communication.
C. The entire marketing mix must be coordinated for greatest impact.
D. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service.
E. Personal selling is not used to engage customers.

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The true statement is that the entire marketing mix must be coordinated for the greatest impact.

To maximize promotional efforts and reach a larger audience, marketers create a promotion mix, which is a collection of various marketing strategies. The duty of the marketer is to determine the ideal promotion mix for a specific brand. It is a crucial technique for sending a pertinent marketing message through the platform that is best for each target audience and thus increases client communication.

A coordination of the marketing mix elements is essential for achieving the greatest impact in marketing efforts. The marketing mix consists of the four "Ps" of marketing: product, price, promotion, and place. These elements work together to create a cohesive marketing strategy that is designed to reach the target market and achieve the desired marketing objectives. The strategy is also essential for building a propper promotional mix.