after trevor bought his first pair of levis, he was pleased that he did. he likes the feel of the jeans and the way they fit. even though there are many brands to choose from, trevor is certain he will continue buying levis for years to come. in terms of brand equity, this exemplifies the fact that blank .

Question

10-12-2022
Social Studies

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after trevor bought his first pair of levis, he was pleased that he did. he likes the feel of the jeans and the way they fit. even though there are many brands to choose from, trevor is certain he will continue buying levis for years to come. in terms of brand equity, this exemplifies the fact that blank .

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akankshasharma92 akankshasharma92 · Answer 1 · 2022-12-17T09:02:55+01:00

This exemplifies the fact that brand equity increases a firm's ability to succeed in a difficult competitive environment. a corporation may command a higher price for a product with a well-known brand. This is known as brand equity.

Making items unique, instantly recognized, superior in quality, and dependable helps businesses build brand equity for their goods. Campaigns for mass marketing can aid in building brand equity. Customers would happily pay a premium price for a company's products when it has strong brand equity, even when they could buy the same thing for less from a rival. Customers essentially pay a higher price to work with a company they trust and respect. The price differential flows to the margin of the firm with brand equity because it does not cost it more than its rivals to create and promote the product.

learn more about brand equity here:

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