If a brand is included in a consumer's evoked set, an intercept strategy marketing strategy is not appropriate.
primary consumers, secondary consumers, tertiary consumers or ultimate consumers are different types of consumers. These types are according to the trophic level to which they belong.
A consumer is a person or group who intends to order or use purchased goods, products, or services primarily for personal, social, family, domestic, and similar needs that are not directly related to business or entrepreneurial activity. Consumers are people or organizations that purchase products or services. The term also refers to the rental of goods and services. They are people or other economic entities that use a good or service. Besides, they don't sell the goods they bought.
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