According to the profit point of view, compared to smaller firms that export larger companies tend to systematically scan foreign markets to see where export opportunities lie.
What does profit mean?
In math, profit means the excess of returns over expenditure in a transaction or series of transactions.
Here we have given that, compared to smaller firms that export, larger companies tend to to be what.
And for the reason more firms are not proactive is that they are unfamiliar with foreign market opportunities; they simply do not know how big the opportunities actually are or where they might lie. Simple ignorance of the potential opportunities is a huge barrier to exporting
Here we know that, smaller firms, are often intimidated by the complexities and mechanics of exporting to countries where business practices, language, culture, legal systems, and currency are very different from the home market
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