Missing a highway turn-off as a result of speaking on cell phone while driving is an example of inattentional blindness.
When a person fails to notice an unexpected stimulus that is in plain sight, only due to a lack of attention rather than any vision deficiencies or weaknesses, it is known as inattentional blindness, sometimes known as perceptual blindness (occasionally called inattentive blindness). Temporary "blindness" effects, where people fail to see unexpected yet frequently salient objects or stimuli, might happen when it becomes impossible to pay attention to all the stimuli in a particular circumstance. The phrase was chosen by Arien Mack and Irvin Rock in 1992, and it served as the title of their book of the same name, which was released by MIT Press in 1998. In it, they describe the phenomenon's discovery and provide a number of the methods they used to describe it.
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