Push marketing refers to the process of distributing promotional materials through distribution channels.
The plan and strategies you use in your marketing plan to raise demand for your product or service are what constitute a promotion strategy. The target audience is at the center of promotional techniques, which are an essential component of the marketing mix (product, price, placement, and promotion)
The most crucial function of a promotion is to distinguish a company from its rivals. If there was no competition, no business would ever need to conduct any promotions. In order for clients to continue doing business with you, you must stay one step ahead of your rivals.
An effective sales promotion appeals to the needs, values, and emotions of your target audience using imagery, persuasive copy, and logic before presenting them with an incentive to buy your goods or services.
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