Respuesta :
The use of advertising and sales promotion by a company plays a central role in the Promotion blend of the marketing mix because it helps the company reach many customers at the same time.
A promotion blend is a collection of various marketing approaches devised by marketers in order to maximize promotional efforts and reach a larger audience. The marketer's job is to find the best promotion blend for a specific brand.
Creating a promotion mix necessitates marketing knowledge and experience. Marketers must conduct numerous studies and collect a large amount of data about a specific company in order to create an effective promotion blend.
For example, you must identify your target audience, determine your promotional budget, and determine the most effective marketing channels for your audience.
A promotion blend is a broader approach to one of the five components of the marketing mix: promotion. Other considerations include people, product, location, and price.
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