Problem recognition comes from the contrast between what she has and what she desires. Here option C is the correct answer.
The moment a potential consumer understands they require or desire a good or service is known as problem recognition. It's the very first and most crucial stage in the purchasing process. Making a sale will be difficult if your customer doesn't need or want the goods or services you're offering.
For instance, a customer might compare a friend's new vehicle to his strange older model. Problem recognition should happen if the new car is thought to be significantly superior to the old one.
Problems are identified when there is a difference between the customer's ideal and actual states. There is a mismatch between the consumer's perception of the problem and the reality of it.
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