Respuesta :
A brand is a logo, symbol or name of a firm that distinguishes its products and services from other brand's products.
Brand identity is the characteristic of a company in the form of colors and symbols and designs that creates a visual image in the minds of consumers which helps them differentiate between different brands. For example: The Swoosh Logo of Nike. Brand is actually an intangible notion, which cannot be felt or touched but can be used to create perceptions. Brand image is both the result and the interpretation of the brand's identity. Good branding can increase the value of the product and the company. Branding can strongly influence whether consumers will buy the product and how much they are willing to pay looking at the size of the brand.
Some factors affecting brand mix are:
1. Profitability: Every business unit tries to maximize its profits
2. Objectives and Policy of Company
3. Production Capacity
4. Demand
5. Production Costs
6. Government Rules and Restriction
Learn more about brand identity at:
brainly.com/question/24456504
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