By include the customer in the process and establishing a two-way value system between customers, suppliers, and the corporate headquarters, IKEA has revolutionized the value chain approach. The client is a supplier of time, labor, information, and knowledge in this global sourcing strategy.
The IKEA method of making customers go through various departments before checking out won't cause any issues as long as the company can give value and differentiation through quality, cost, and new ideas.
Additionally, as customers walk through the various departments, they will be exposed to new products and become more aware of the level of quality found in other goods. Increased sales will ensue, which will be advantageous to both the customer and the business.
In order to keep customers interested in frequenting IKEA stores, IKEA must ensure that quality is maintained, traffic across the various departments is low, and it is comfortable for customers to move through.
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