assume that a retailer purchases a gaming console from a manufacturing unit for $275 and wants to use a keystoning pricing approach. what percentage would the retailer set as its markup?

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10-11-2022
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assume that a retailer purchases a gaming console from a manufacturing unit for $275 and wants to use a keystoning pricing approach. what percentage would the retailer set as its markup?

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Tundexi Tundexi · Answer 1 · 2022-11-15T10:42:54+01:00

Assuming that a retailer purchases a gaming console from a manufacturing unit for $275 and wants to use a keystoning pricing approach, the percentage that the retailer set as its markup is 50%.

What is the keystoning pricing approach?

The keystoning pricing approach refers to a pricing method whereby merchandise is priced for resale at an amount that is double the wholesale price or cost of the product.

In essence, the Keystone pricing essentially means that if the cost of the product is $50, then the sale price would be set at $100. This means a 50% initial markup (also known as IMU) and its also applying a 50% gross margin to the sale of the product.