Product Line stretching product lengthening strategy represents the given case.
This is known as extending a line of current products. Three results are possible: upward, downward, or both directions. expanding downward It is the process of adding a new product to an existing product line, which is a less dramatic example.
Line stretching is a business expansion strategy in which new products are launched with additional or different features within the same product line but outside the current product range. Other types are upward stretching, two way, line filling, etc.
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