there appears to be a positive linear relationship between one's attitude change and the credibility of the source of the communication as long as

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10-11-2022
Social Studies

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there appears to be a positive linear relationship between one's attitude change and the credibility of the source of the communication as long as

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NomulaHarsh NomulaHarsh · Answer 1 · 2022-11-15T13:29:38+01:00

There appears to be a positive linear relationship between one's attitude change and the credibility of the source of the communication as long as trustworthiness.

What is credibility in communication ?

It calls for more than just engaging writing or speaking. Additionally, it needs credibility, which Aristotle saw as essential to persuasion. Aristotle believed that a communicator needed to be seen as a person of excellent character in order to have an impact on an audience.

According to psychologist Dan O'Keefe, credibility is a determination of the communicator's plausibility by the listener. And it's crucial because people frequently decide how to react to a persuasive message based not on its substance but rather on how the communicator is perceived.

There are many different ways to describe credibility, including believability, trustworthiness, reliability, and/or one's integrity. When you present an idea to a coworker or a higher-up and they take it under consideration and choose to allow you carry out that project, your credibility comes into play.

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