The objective of the pepsi challenge (promotion based on blind taste tests between pepsi and coke) was most likely to attract users of a competitive brand.
Attract customers of a competing brand considering the blind taste test between two competing items, demonstrating the customer acquisition process initiative.
What is Pepsi Challenge?
Since 1975, PepsiCo has operated a marketing programme called the Pepsi Challenge. It's also the name of a Pepsi-sponsored cross-country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota. Initially, the challenge took the form of a single blind tasting test. A Pepsi representative sets up a table with two white cups, one with Pepsi and one with Coca-Cola, in malls, shopping centres, and other public places.
To learn more about Pepsi Challenge
https://brainly.com/question/15292233
#SPJ4
