Companies in the same industry joining forces results in horizontal mergers. They frequently lead to a strategy to remove rivalry by forming one strong company rather than two rivals.
Since there is typically more competition in industries with fewer businesses and more opportunity for synergies and market share gains for merging firms, horizontal mergers are frequently seen in these industries. Example. For instance, a merger between Coca-Cola and the beverage arm of Pepsi would be horizontal in character. One way to think of horizontal mergers is as the horizontal integration of businesses within or across marketplaces.
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