Marketing efforts for the star type of products focus on maintaining the product's market position as a leader in a growing industry for as long as possible.
Marketing is the process of discovering, creating, and creating value to meet the needs of the target market for goods and services; may include the selection of the target audience; selection of certain attributes or themes to be featured in the ad; operating advertising campaigns.
Marketing in trade shows and public events; designing attractive products and packaging for shoppers; defining terms of sale, such as prices, discounts, warranties, and returns; placing products in the media or with people who can influence the buying habits of others; agreements with retailers, wholesale distributors or resellers; and try to create awareness, loyalty and positive feelings towards the brand.
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