Imagination based strategies involve suspending disbelief and dropping constraints in order to create unrealistic states, or fantasies.
What is strategic management?
Strategic management is the process of setting goals, procedures, and objectives so as to make a company or organization more competitive.
Why is strategic management important?
In business, strategic management is crucial because it allows a company to analyze areas for operational improvement. Under a prescriptive model, strategies are outlined for development and execution. By contrast, a descriptive approach describes how a company can develop these strategies.
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