The correct sequence in which the steps in the media cycle occur is expressed by option C, as W - Y - Z - X, as further explained below.
- W. The powers that be communicate to the masses through various media.
- Y. The media is presented to the public in its many forms.
- Z. The people act, believe, and spend based on the effectiveness of the media and their preferences .
- X. The powers assess the effectiveness of their message and release more media.
The steps in the media cycle
In order to choose what seems to be the correct sequence for the steps provided, we must simply use logical reasoning:
- First things first, someone has to use the media to communicate a message. Think of an advertisement, for example.
- Second, someone has to see or hear that message. The advertisement, for instance, can be seen on TV or heard on the radio.
- Third, the audience will react to that message. Perhaps the ad will make people buy more of a product, perhaps not.
- Finally, the reaction will be assessed and new messages will be conveyed. If the ad is a success, the company may choose to make more in the same style. If it is not, they can change their concept and make different ones.
With that in mind, we can analyze the options is the question and conclude that the correct sequence is expressed by letter C:
- W. The powers that be communicate to the masses through various media.
- Y. The media is presented to the public in its many forms.
- Z. The people act, believe, and spend based on the effectiveness of the media and their preferences .
- X. The powers assess the effectiveness of their message and release more media.
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