Kroger grocery stores stock many food items that are sold under the brand name simple truth, which is sold exclusively in Kroger stores. this is an example of a private brand.
A brand is an abstract idea used in marketing or business that makes it easier for customers to recognize a certain business, item, or person. People frequently conflate brands with recognized marks like logos, slogans, or other marks, which are marketing techniques used to advertise products and services.
A product sold under a retailer's own brand name is known as a private label product because it was developed by a third party. Everything related to the product or items is under the retailer's control. That covers the product's specifications, its packaging, and everything else as well.
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