Corporate advertising occur(s) when a company tries to move its products through the channel by convincing channel members to offer them and entice customers to buy them.
The general purpose of advertising is to create awareness about the product among the consumers. the other purpose is to pitch the quality of the product ahead of its competitors and making the people go for the product.The general purpose of advertising is to create awareness about the product among the consumers. the other purpose is to pitch the quality of the product ahead of its competitors and making the people go for the product.
These companies always want to prove that they care more about the public than they care for the products, in this way they create the perception that the company is primary and anything else is secondary.
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