In 2001, the united methodist church budgeted $4 million for ads to encourage former church members to return to church. this ad campaign is an example of idea marketing.
Idea marketing is the promotion and sale of a potential future that your target audience can live into. Eastman wished for us to have a wonderful future where we could look back and recall all the wonderful things we did and the people we did them with.
Sales and profit are generated by the business idea marketing , which also gives investors an incentive to invest. Sales and earnings provide up the possibility of investing in new goods and services, allowing the company to expand. It embodies capitalism in its purest form. Having said that, you are more likely to face competition if your idea is a dud.
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