A target marketing strategy separates a market's complete population into various segments depending on attributes rather than attempting to offer the same products to all consumers.
A target market strategy is a business plan that aims to increase sales and brand recognition within a certain demographic of customers. To do this, firms develop their strategies based on the characteristics of the market, which is the region or group targeted for the selling of products. Following entire markets with a single marketing mix, focusing on a single market segment, or pursuing numerous market segments with various marketing mixes are the three tactics for choosing target markets.
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