Fear-based appeals that are designed to change health behaviors can cause physiological distress and lead people to respond defensively.
Fear appeals is persuasive messages that attempt to arouse fear by emphasizing the potential danger and harm that will befall individuals if they do no adapt the messages recommendations. It is effective at influencing attitudes and behavioral especially in women.
It provoke fear reactions, also other such as feeling of disgust,. anxiety or guilt and anger.These emotions which effects the behavioral changes. Protection motivation theory state that individual can engage in problem solving behavior when exposed to fear appeals. When individual afraid to disappoint someone or get reject then the individual can fall into the fear based , self sacrificing behavior that can lead to resentment.
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