GRP stands for gross rating point.
In the field of Business Studies, we can describe Gross Rating Point (GRP ) as an impact that is made by a media delivery on the audience.
A Gross rating point (GRP) is measured in terms of percentage. For example, if the Gross rating point (GRP) of an advertisement is 10 then this means that the advertisement was able to attract 10 percent of the audience.
The method of GRP is most commonly used in ad formats, a format in which other kinds of measurements are difficult.
We can measure the Gross rating point (GRP) by calculating the percentage of an audience that is reached over by an ad and multiply it by the number of times the audience watches the ad.
To learn more about Gross rating point (GRP),
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