Respuesta :
As for customer experience management, Gartner sums it up pretty well in its definition: “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.”
Customer satisfaction (CSAT) is a metric for gauging how well a company's goods, services, and general customer experience live up to expectations. By demonstrating how well your goods or services are received by customers, it represents the health of your firm.
In marketing, the phrase "customer satisfaction" is commonly used. It evaluates whether a company's goods and services meet or exceed customers' expectations.
Learn more about customer satisfaction here
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