An augmented product includes the original product plus the extra things needed to increase the value from consumption.
An augmented product has been given extra features or services by its seller to set it apart from similar products sold by rival companies. A product can be enhanced by adding extra features or benefits that are not physically present.
Any non-physical components of the product are the augmented product. The augmented product typically comes with things like a warranty and customer service. The augmented product can be a crucial tool for customizing your offering to satisfy the needs of particular customers.
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