Which of the following is an example of a product modification. a. Lowering the price of textbooks. b. Increasing the number of distribution outlets. c. Changing the amount of management time overseeing production. d. Dropping a product from the product line. e. Changing the color of a laundry detergent.

Respuesta :

The correct option is (e) Changing the color of a laundry detergent.

  • Product modification is the process of improving already-existing items by making the required adjustments to their nature, size, packing, color, and other attributes in order to better meet changing market demands.
  • Examples of shopping items include furniture, electronics, clothes, phones, and airline tickets.
  • Automobile tires and electric appliances are a couple of examples of homogeneous buying items.
  • Microwaves, pedestal and ceiling fans, washing machines, and refrigerators are all examples of electrical appliances.

What are the 4 types of product modifications?

Managing Existing Products

  • Line Extensions.
  • Product Modifications.
  • Quality Modifications.
  • Functional Modifications.
  • Aesthetic Modifications.

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