Respuesta :
To make sure that all of the promotional messages are coordinated, CBS (the network on which the show is broadcast) should use the: integrated marketing communications approach.
What is Integrated marketing communication?
Integrated marketing communication can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another.
There are three elements in any integrated marketing communication strategy:
The consumer being targeted, the channels through which the message is communicated, and evaluation of the results of the communication. An idea of marketing communications development that distinguishes the added value of a widespread plan that assesses the strategic roles of a variability of communication disciplines.
Therefore, we can conclude that to make sure that all of the promotional messages are coordinated, CBS (the network on which the show is broadcast) should use the integrated marketing communications approach.
Learn more about Integrated marketing communication on:
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